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Sport PR in der Deutschen Bundesliga

July 26, 2008 on 2:23 pm | In General | No Comments

Pünktlich zur Fussball-Saisonstart habe ich einen interessanten Podcast zum Thema “PR in der Deutschen Bundesliga” gehört. Darum gehts:

Fußball, Basketball, Handball und Eishockey. Die größten und beliebtesten Sportarten Deutschlands haben vieles gemeinsam: Abhängigkeit von Sponsoren, Tausende fanatischer Anhänger und dauerpräsente Medien, die ein Millionenpublikum zu unterhalten haben. Kein Profiverein kommt ohne professionelles Kommunikationsmanagement aus. Pressesprecher wie Hans-Georg Felder (Hertha BSC Berlin, 1. Fußball-Bundesliga) und Torben Rosenbohm (EWE Baskets Oldenburg, 1. Basketball-Bundesliga) beschreiben für PR on Air ihre Arbeit. So unterschiedlich beide Vereine in Sportart und Vereinsgröße auch sind: Die Probleme und Herausforderungen, aber auch die Reize ähneln sich. Vor allem die Unplanbarkeit des Sports macht die Arbeit einzigartig. 

Hört mal rein… ein Spannender Beitrag…

http://www.podcast.de/episode/703560/Ausgabe_0408_-_Sport-PR_f%C3%BCr_die_Bundesliga