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Nach DSDS kommt nun Nivea for men mit “Kicken gegen die Profis” …vom HSV!

June 13, 2007 on 3:02 pm | In General, sponsor relations, Event Management | No Comments

Anrichten mit der grossen Kelle, dass können sich Marken wie Nivea mit ihren gesponserten Superstars vom HSV gut leisten. Deshalb reitet auch die Männerpflege nun auf der “Deutschland sucht den Superstar!”-Welle.

Die Aktion

Ob Amateurkicker, Sofa-Kommentator oder Konsolen-King - Nivea for  men ruft unter dem Motto “Kicken gegen die Profis” alle Männer ab 18  Jahren auf, sich für ein Spiel gegen die Fußballprofis des HSV zu  bewerben.

Im Juli treten dann  15 Auserwählte in Hamburg in einem Freundschaftsspiel gegen die  Bundesligamannschaft des Hamburger Sport-Vereins an. Die gesamte Aktion wird vom Sportsender DSF begleitet, vom Auswahlverfahren über
Abschlusstraining bis zum Spiel. Der TV-Auftritt ist für das Nivea for men Team also inklusive.

Um sich für eine Position in der Nivea for men Mannschaft zu bewerben, können die potenziellen Blauhosen im Web unter www.NIVEA.de/HSV schon mal ihr Spielerfoto hoch laden und kurz, aber treffsicher begründen, warum gerade sie gegen den HSV antreten sollten. Um den persönlichen Fähigkeiten ein wenig mehr Nachdruck zu verleihen, besteht die Möglichkeit, auch aussagekräftige Kurzfilme hoch zu laden. Kreativität erhöht die Chancen im Auswahlverfahren.

Im Juni wählt Nivea for men zusammen mit einem prominenten Trainer-Team aus allen Bewerbungen 15 Kicker aus, die vor dem Spiel im Juli zu einem dreitägigen Abschlusstraining nach Hamburg eingeladen werden. Hier erhalten die Nivea for men Spieler ihren Feinschliff für einen gepflegten Auftritt gegen Rafael van der Vaart, Frank Rost oder andere HSV-Profis. Am 8. Juli 2007 ist es dann soweit: Die Nivea for men Mannschaft tritt gegen die Rothosen an. Als zusätzliche Motivationsspritze wird auch ein Talent Scout vor Ort sein. Es wird also Zeit, nun endlich sein unentdecktes Talent zu offenbaren.

Zur Unterstützung bei der harten Vorbereitung ihrer Helden reist der weibliche Rückhalt der Nivea for men Spieler mit an. Während die Männer noch die Stollenfrage klären und die Taktik studieren, werden die Spielerfrauen im Nivea Haus verwöhnt. Entspannt am Spielfeldrand, so lautet hier die Devise.
 

Zu gross für unseren Verein meinen Sie? Klar. Aber solche Aktionen kann man auch im kleinen Rahmen starten. Sprechen Sie mit ihrer Lokalzeitung und gewinnen Sie neue Sponsoren. Witzige Ideen werden von den Medien gerne zusammen mit Sponsoren. Mein Tip: Nutzen sie die ”Saure Gurken”-Zeit im Sommer. 

 

 


Forum Sportsponsoring mit der Preisverleihung des Awards Corporate Communications und des Awards Media Relations

June 6, 2007 on 3:13 pm | In General, Media relations, sponsor relations | No Comments

Sportsponsoring für KMU zur Euro 2008 sowie das Sponsoring der Alinghi von UBS sind Themen am Schweizerischen Forum für integrierte Kommunikation am 13. September 2007 an der Hochschule für Wirtschaft der Fachhochschule Nordwestschweiz FHNW sein. Rudolf Weber von SAP Stäfa und Hans-Willi Brockes von der Europäischen Sponsoring-Börse ESB werden in Intensiv-Seminaren Sponsoringziele und -möglichkeiten für KMU aufzeigen. Die Forumsteilnehmenden werden dabei eine umfangreiche Dokumentation mit Skripten, Studien, Literatur- sowie Checklisten erhalten. Unter dem Titel UBS & Alinghi wird Annemarie Meyer, Co-Head Sportsponsoring bei UBS, in ihrem Referat auf die verschiedenen Sponsoring- und Kommunikationsaktivitäten zum Engagement für Alinghi am America’s Cup eingehen.

Im Rahmen des Forums für integrierte Kommunikation wird auch der Award Corporate Communications sowie erstmals der Kategorienpreis für den Award Media Relations vergeben. Auf die besten Kommunikatorinnen und Kommunikatoren warten einzigartige Bronze-Skulpturen: die “Communicators”. Die diesjährige Preisverleihung wird Katharina Deuber, Cash-TV, moderieren. Eingabeschluss für die Dossiers zum Award Corporate Communications und zum Award Media Relations ist der 31. Juli 2007. www.award-cc.ch