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Fussball - Top Image in der Schweiz

May 10, 2007 on 10:24 am | In General, Fan Relations | No Comments

Buchs – Gemäss einer jährlich durchgeführten, repräsentativen Umfrage des Marktforschungsinstituts Isopublic im Auftrag von ISA International Sports Agency AG interessieren sich momentan fast 45 Prozent (43.2%) der Schweizer Bevölkerung sehr bzw. eher für Fussball. Nach wie vor vermag die Ballsportart Alt und Jung, Frau und Mann zu begeistern. Das Image des Fussballs ist in der Schweiz seit Beginn der Umfrage im Jahr 2002 konstant hoch.

Dass die Sportart emotionell sei und Gefühle weckt, denkt momentan Dreiviertel (75.5%) der hiesigen Bevölkerung. Auch die Zukunftsträchtigkeit (77%), Spannung (69%) und Sympathie (65.3%) der Sportart werden ähnlich bewertet. Gleichsam hohe Imagewerte verzeichnet zudem die Swiss Football League im Speziellen.

Eishockey stösst in der Schweiz auf etwas geringere Beliebtheit als Fussball: Dennoch interessiert sich knapp ein Drittel der Bevölkerung (31%) sehr bzw. eher für die Sportart.

Mehr über die Hintergründe, einzelne Imagefacetten und weitere Resultate der zwischen dem 29. November und 12. Dezember 2006 durchgeführten Studie erfahren Sie bei:

Stefan Bösch
ISA International Sports Agency AG
Churerstrasse 35, Postfach 504
CH-9471 Buchs SG 1

Tel. +41 (81) 750 60 00
Fax +41 (81) 750 60 01
stefan.boesch@sportsagency.com
www.sportsagency.com