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SPORT AND PHYSICAL CULTURE IN EUROPEAN LITERATURE

October 17, 2006 on 3:03 pm | In General | No Comments
The Institute of Coaching and Sport Education of Semmelweis University in Budapest, Hungary will host a conference devoted to play, games, physical culture, and sport in European literature on 9, 10, and 11 of March, 2007.  We kindly invite scholars and writers of fiction, poetry, drama, journalism, and film to present their critical essays and original creative work concerning European sport literature.  All papers should address treatment of sport in texts or textual media (print, film, performance, digital, or other media).  The language of the conference will be English.
 
Those interested in presenting papers or reading creative works should send abstracts of their presentations by December 15, 2006 to:
 
Professor Julian D’Arcy, the program chair, at: jaydarcy@hi.is


Infront acquires Italian sports marketing agency Media Partners

October 6, 2006 on 9:17 pm | In General | No Comments
Zug, Switzerland / Milan, Italy, 6 October 2006 – Infront Sports & Media has reached an agreement to acquire the Milan-based sports marketing agency, Media Partners. The purchase was concluded today and is being reviewed by the national Merger Control Authority. 

Media Partners, founded in 1995, is one of Europe’s leading sports marketing companies. The purchase creates important synergies and complements Infront’s substantial involvement with winter sports, its strength in host broadcast production and its advanced expertise in new media rights. It also gives Infront an operation in Italy, one of Europe’s most important sports markets.

 

Sport-Branding (Buchtip)

October 2, 2006 on 9:00 am | In General | No Comments

sport-branding 

Nicholas Adjouri und Petr Stastny

Sport-Branding

Mit Sport-Sponsoring zum Markterfolg.

 

Umschlagtext
“Sport-Banding” zeigt auf, wie Sport-Sponsoring und erfolgreiches Marken-Management zusammenhängen. Was muss ein Markenunternehmen beachten? Welche Ziele können erreicht werden? Was muss ein Sport-Event bieten? Welche Sportart passt zur Marke? Diese und weitere Fragen werden hier systematisch und grundlegend beantwortet. Anhand von Fallbeispielen und Analysen, konkreten Schritte und Strategien wird aufgezeigt, wie erfolgreiches Sport-Branding funktioniert.

Meine Bewertung
Ein sehr gutes und spannendes Buch. Checklisten zur Markenbewertung und Analyse von Markennamen sowie methodische Tipps zur Erhebung des Selbst- und Fremdimages erleichtern die eigene Markenentwicklung. Zahlreiche Fallbeispiele veranschaulichen die theoretischen Ausführungen.

Meine Wertung: + + + + + +  (sehr empfehlenswert)