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The World’s Best Advertising Agency: The Sports Press

September 15, 2006 on 10:14 am | In General, Media relations | No Comments

 

Money interests determine the agenda of sports journalism. Dominating types of sport and sports stars get preferential treatment. Sports Editors all over the world allow the sports industry to set the agenda.

That is the main conclusion of the biggest survey ever of sports journalism which has been undertaken by the Danish think-tank on news, the House of Monday Morning, on commission from the world conference on sport and society, Play the Game, and the Danish Institute for Sports Studies. It has been carried out in co-operation with research institutions in 10 different countries.

 

The survey based on 10,000 sports articles in 37 newspapers from 10 different countries shows that the sports pages in daily newspapers are dominated by the particular types of sport, sports stars and international events which create the biggest turnovers on parameters such as advertising, sponsorship, numbers of television viewers and spectators in the stadium.

 

Read the journalistic summary of survey findings


Conference on Sport and Literature

September 14, 2006 on 4:29 pm | In General | No Comments

In March, 2007, the Institute of Coaching and Sport Education of Semmelweis University in Budapest will host a conference devoted to European Sport and Literature.

 


Do consumers blame the sponsoring brand when an athlete fouls out?

September 11, 2006 on 9:16 am | In sponsor relations, Consumer Relations | No Comments

In this moth brand debate on brandchannel.com, PR Pros discuss the impact of bad behaviour of athletes on a sponsoring brand. Have a look:

http://www.brandchannel.com/forum.asp?bd_id=72