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Professional Sports PR in Switzerland

August 8, 2006 on 11:51 am | In General | No Comments

The analysis of professionalism in Swiss Sports PR is almost finished.  

In general, Sports PR can not be defined as a profession but can be described as kwnowledge work. It can not be said conclusively if Swiss Sports PR is done in a professional way. The implication of Sports PR managers on top management level, the skills in basic PR tools as well as the use of new technologies speak for professionalism, the lack of stystematic and methodical action, the multiple other functions of PR managers, the scarce resources for PR and the low quality of many PR instruments speak against profesionalism in Sports PR.  

The gaps are detected, let’s professionalise Sports PR! ;0)

Cheers,

Manu